How to Create Engaging Explainer Videos and Trends in Video Animation for 2024?

Explainer videos are a key part of any good marketing plan. Explainer videos made by professional animation services can help launch successful campaigns, break down complicated B2B software, and even promote simple services like food delivery. These videos are a great way to capture the interest of potential customers and introduce them to your business. Since an explainer video is often front and center on your homepage and the first thing visitors see, it's important to get it right the first time.

Continue reading this blog to learn about why you should use engaging explainer videos and how to create one.

Why You Should Use Engaging Explainer Videos?

Explainer videos are short and powerful pitches for your product that show your audience what you have to offer and encourage them to buy. Animated videos engage individuals much more and enhance your brand image way better than just text. If you have been using text updates for your firm, get ready to be amazed by what animated videos can do.

How to Create Engaging Explainer Videos?

Follow these steps to create engaging explainer videos.

1) Research to create a script.

Before crafting an explainer video, figure out who you are talking to, what they are struggling with, and what they like. It helps decide whether you should use real people or animation with the help of a 2D explainer video company. Moreover, consider why you are making the explainer video in the first place.

After thorough research, create a well-written script for an excellent explainer video. The script is the foundation on which everything is built upon. Pick someone to write your script with a fresh perspective so that your viewers can understand.

Several video animation services will ask you to start with the creative brief. This exercise helps you think about the big picture of your business and figure out what's really essential. Make sure you do something similar before you start. Remember, keep your script short and concise.

2) Keep it simple

The writers at professional animation services work together with you to collect everything discussed in the script-writing sessions, along with any other materials or references you have. It is followed by using all that information to create a script that matches your style. Once you are satisfied with it, the right person will record the voiceover, just like you want.

3) Talk about your product's benefits and not features

Whether you have launched a new web service, an app, or a product, do not get drawn away by the temptation of showing off its features in excess. The benefits are all that matter to the customers. Instead of talking about technical jargon, let people know how this service or product will change their lives for the better.

4) Visuals hold low-priority

Having appealing visuals in your video is good but not very important. There are multiple explainer videos using simple visuals. The only trick is to use visuals that tell the story and move in flow with what is being conveyed.

5) Set your video's musical tone

Isn't it amazing what a song can make you feel? Music holds the power to bring out every emotion and defines how your videos feel. In a lot of cases, the creators are aware of what song to choose for their videos. However, many also wait for the video to finish and search for the music that matches the vibe of the video.

6) Edit and launch your video

After everything is done, the final version is put together by combining every part of the video, like sound effects, music, and voiceovers, to make sure they fit well. The final video is then launched.

Final Words

Finding creative ways to create videos that engage an audience is extremely crucial. A 2D explainer video is just the right tool to do that. Not only do these videos grab the attention of the viewers, but they also offer a clear and concise explanation of your brand's services or products, encouraging better engagement and understanding.